According to a recent report, "Television Audience", by Nielsen, television ownership is on the decline and will continue its decline in the future. The rising trend of the past years has leveled off and has begun to drop.
Ownership for the group of key adults which include people between 18 and 49 have dropped. The drop in ownership started 2010 with a small drop but has been accelerated this year.
Why the drop? According to Nielsen, two factors are at play. One, more and more people are viewing television programming online. The other is that the downturn in the economy is taking its toll.
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